Why Was America Taken by Surprise on 11 September 2001 Essay

Why Was America Taken by Surprise on 11 September 2001 - Essay Example The nation itself is monitored by solid resistances. With a land armed force of all out weapons of 56,269, air intensity of 18, 234 airplanes and maritime intensity of 2,834 ships1 she has become an image of military may. Besides, with a flexible insight arrange including CIA, the nation is obviously ready to fend dangers off. The tale of 9/11 grew strangely. On the morning of September 11, 2001 four business planes were captured by fear based oppressors associated with Al-Qaeda, an Islamic fanatic gathering. The quantity of fear mongers was required to associate with 19 that conveyed self destruction assaults in three better places. The initial two planes collided with the World Trade Center in New York, the third destructed a piece of the Pentagon while the fourth smashed in a field of Pennsylvania. This was an enormous and terrible assault on the place that is known for America causing tremendous security damage.2 Who might have expected the day when America disabled into the prof undities of stun and awfulness with solid protective shields referenced previously. A significant lump of the American economy prospering in the WTC was emptied. The Pentagon that is the focal dynamic body of the nation was so helpless and the trans-fringe security on the air terminals was powerless to such an extent that nobody could keep a beware of any surprising exercises. These escape clauses brought about the demise of more than 3000 civilians3 on 9/11. At the point when the scene of 9/11 is burrowed profound, one runs over a great deal of inquiries. For example, for what reason did a non-state entertainer assault America? How could it get the capacity to enter inside the nation? Was there an insider included? Does it demonstrate the disappointment of President George W. Bush’s organization or was it another reason to take up arms like the Pearl Harbor assault in 1941? These inquiries have influenced the lives of Americans itself. Directly after the nation was assaulted , President George W. Shrub proclaimed war on fear and set forward a proposition of â€Å"either you are with us or them (terrorists)† before the world creation states pick between the fiend and the dark blue ocean. President Bush contributed vigorously to wage the war against Osama Bin Laden, the guilty party liable for arranging and executing the assaults. He began with barraging Afghanistan in 2001 which hasn’t halted at this point significantly following 10 years. The assaults had immense effect on the lives of every single American. In the event that one returns in time, he will understand that the effect was similarly huge six decades back when the Empire of Japan assaulted Pearl Harbor toppling U.S Navy on the Hawaiian coast. Like 9/11, the assault on Pearl Harbor came as an astonishment and both the assaults took roughly 3000 lives. On the second day of the assault President Roosevelt announced war on Japan beginning World War II4. It was the first run through ever throughout the entire existence of humankind that an atomic bomb was dropped on Hiroshima and Nagasaki. Thus, President Bush reported to chase down each psychological oppressor on the planet directly after the WTC disabled. Thus, the safeguard spending plan began expanding at the expense of human lives. The most striking and unexpected reality about these two assaults was that both the Presidents thought about them ahead of time. They realized that their nation was under danger and could be assaulted at any second. It was in a paper on 30th November 1941 that cautioned of Japanese strike on the American country when the maritime armada went under assault on seventh December 1941. The President was addressed with respect to information on the assault in advance. It was later explored and uncovered that it was simply the President and a few individuals from his organization that deferred the movement of the notice messages given by the United Kingdom to Hawaii. 5 President

Free Essays on Cosmetic Testing On Animals

Restorative Testing on Animals A theme that has consistently been near numerous people’s hearts is the one of creature testing. Some accept that it is correct totally, some that it is correct however just in specific situations, and others accept that all creature testing isn't right and will go to phenomenal lengths to stop it. Should creatures be hurt to profit humanity? This is a squeezing question that has been around for at any rate the previous two centuries. As I would like to think, it is ethically unfeeling to torment our creatures. Consistently, a huge number of creatures endure and bite the dust in difficult tests to decide the wellbeing of beautifying agents. Substances, for example, eye shadow and cleanser are tried on hares, rodents, guinea pigs, hounds, and different creatures. The entirety of this, in spite of the way that the test outcomes don’t help forestall or treat human ailment or injury. A portion of the tests utilized on creatures are eye irritancy tests, intense poisonousness tests, and skin irritancy tests. For quite a long time, creatures have been utilized in these sorts of research. (1) A limited pooch holds up in a research facility. Inside the following couple of moments this pooch will be coercively fed or compelled to breathe in tremendous measures of a possibly deadly compound. This will make the canine regurgitation, endure seizures and inner dying. The pooch won't be anesthetized during this test. Researchers accept that utilizing painkillers will meddle with the exactness of the test outcomes. This isn't a test for relieving malignancy. This isn't a test for relieving AIDS. This canine is being tried for a fresh out of the plastic new hair color. Another pooch will be tried similarly for toothpaste, another for face powder. This is known as the famous LD-50 test. The test is finished when half of the guinea pigs kick the bucket. The enduring half are murdered, autopsied and examined to figure out which organs and frameworks were influenced and why they didn't bite the dust during the test. The Draize test for eye and skin irritancy is similarly stunning. In the Draize test... Free Essays on Cosmetic Testing On Animals Free Essays on Cosmetic Testing On Animals Corrective Testing on Animals A subject that has consistently been near numerous people’s hearts is the one of creature testing. Some accept that it is correct totally, some that it is correct however just in specific situations, and others accept that all creature testing isn't right and will go to phenomenal lengths to stop it. Should creatures be hurt to profit humanity? This is a squeezing question that has been around for in any event the previous two centuries. As I would see it, it is ethically uncaring to torment our creatures. Consistently, a large number of creatures endure and kick the bucket in excruciating tests to decide the wellbeing of beautifiers. Substances, for example, eye shadow and cleanser are tried on hares, rodents, guinea pigs, hounds, and different creatures. The entirety of this, in spite of the way that the test outcomes don’t help forestall or treat human ailment or injury. A portion of the tests utilized on creatures are eye irritancy tests, intense poisonousness tests, and skin irritancy tests. For a considerable length of time, creatures have been utilized in these sorts of research. (1) A controlled pooch holds up in a research facility. Inside the following couple of moments this pooch will be coercively fed or compelled to breathe in immense measures of a possibly deadly concoction. This will make the pooch upchuck, endure seizures and inward dying. The canine won't be anesthetized during this test. Researchers accept that utilizing painkillers will meddle with the exactness of the test outcomes. This isn't a test for restoring malignancy. This isn't a test for relieving AIDS. This pooch is being tried for a fresh out of the plastic new hair color. Another pooch will be tried similarly for toothpaste, another for face powder. This is known as the famous LD-50 test. The test is finished when half of the guinea pigs kick the bucket. The enduring half are slaughtered, autopsied and broke down to figure out which organs and frameworks were influenced and why they didn't pass on during the test. The Draize test for eye and skin irritancy is similarly astonishing. In th e Draize test...

Word of the Week! Crepuscular Richmond Writing

Word of the Week! Crepuscular Richmond Writing Dr. Ted Bunn, UR Department of Physics, nominated our word. I have always thought of the term in relation to the raccoons and possums, those banes of my chicken flock, or groundhogs, terrors of my garden. Without going into the gory details, lets just say that as the light fails or grows, I have violently curtailed many of these creatures crepuscular activities. Such animals are usually only spotted at dawn or dusk, very rarely in broad daylight. The same goes for the red fox that helps me control their populations. It can best be observed at the verge of the forest at twilight. Our word means associated with, or active in, twilight.   The Oxford English Dictionary Online has examples dating back as far as the 17th Century, and these add the sense of indistinct to the adjective in a way we would never say today, such as this beauty from 1860, The  crepuscular  realm of the writers own reveries. For animals, the word makes sense; creatures that bet their lives upon not being spotted by predators going on two legs, four, or a set of wings need to do their foraging in dim light. I like the word because of its mouthfeel: it creeps over the tongue like a critter in tall grass, slinking about for an unearned meal. As with similar words, we have a Latin ancestor, crepusculum. The verb and noun creep, however, come from much further north; theres Anglo-Saxon ancestry there.   By accident both words could be used for similar situations, with an unknown animal creeping around on its crepuscular rounds, at least until the patient farmer or fox spots it. Nominate a word by e-mailing me (jessid -at- richmond -dot- edu) or leaving a comment below. See all of our Words of the Week here.

The Power Of The Human Brain - 1278 Words

Expectations Motivate The human mind has the ultimate power and limitless potential to create results, aspiration, and knowledge. As Swami Vivekananda said, â€Å"We are responsible for what we are and whatever we wish ourselves to be, we have the power to make ourselves.† The power of the human brain is what one wants it to be. Society expects a great deal from individuals, but this is only a motivator. The influence of society and personal experiences both cause people to gain further intelligence from power of one’s brain. Individuals must utilize the power of their own brain to further advance themselves in life. Most often, people aspire to advance themselves in life through the influence of societal expectations. Society influences us to gain higher intelligence partly because of the rapid development of the education system and a higher dependence on academic proficiency. Throughout many years, the education system is rapidly advancing. While the education system is advancing, so are the expectations of student development. In the 1700’s, only young boys were allowed into the education system to prepare for Ivy League colleges. With fewer schools, students during this time did not receive a proper education. This issue caused society to not expect as much from young men and women. During this time, education was not prominent for individuals. From this predicament, a main problem arose. The illiteracy rate became a lasting problem until the 2000’s. For men in theShow MoreRelatedThe Po wer of the Human Brain Essays842 Words   |  4 PagesIntroduction Humans have been considered the highest form of living things on earth . This is not attributed to the fact that the human body is strong or agile , because there are multiple animals that possess strength and agility far beyond the imagination of humans . The main characteristic that distinguishes humans from all other organisms is the brain . The brain is the powerhouse of the body . However this is also the site of the mind . The mind has been said to give humans superior status overRead MoreCharles Bukowski s Poem, A Genius, And Power Of The Human Mind1513 Words   |  7 Pagesabout the human brain and disrespects the good that comes from it, yet does not hold back on describing its power. He uses dark, extreme examples to describe hidden truths in today s society. In Emily Dickinson’s poem, â€Å"[The Brain—is wider than the Sky—],† she talks about the power of the human brain, complimenting and respecting it to things thought to be incomparable. Bot h Dickinson’s and Bukowski’s poems show the strength and power of the human mind, but their views on what the brain accomplishesRead MoreTechnology And The Computer System760 Words   |  4 PagesThe brain has the capacity to recall information that was forgotten for a long space of time, regardless of deleted information; the brain experiences some kind of traces that leave sequel remaining in the neuron. It is the same thing that happens in the computer system after information are deleted. For instance, after an address is programmed on the GPS to retrieve and lead to a destination, the information is automatically encoded and released to track the direction leading to the desired addressRead MoreAnalysis Of The Book Searle s Chinese Room 1487 Words   |  6 PagesJohnson Lai (400014979) TA: Andrew Lavigne Philos 1E03 Searle s Chinese Room The Turing Test is a test described by Alan Turing to define whether a robot has indistinguishable human intelligence or behaviour. John Searle attempts to disprove the theory of the Turing Test through his Chinese Room thought experiment. In this experiment, Searle proposes that a man unwittingly communicates to a native speaker through the use of a program. Searle presents the prepositions that artificial intelligenceRead MoreCommon Criminal Tendencies1558 Words   |  6 Pagesattempting to change human behavior. Murder is one of the biggest why questions; why did he kill her or why attack innocent children. We never know what is the problem; is it revenge, is it jealousy, are they psychopaths? Criminal Tendencies consist on three main topics, emotions, control, mental illness; of the three mental illness is most potent. Mental illness isnt only based on your brain, is more than that, is the way our brain send signals to our bodies. Our brain is the main power source of ourRead MoreThe Criminal Psycology1046 Words   |  4 Pagessociety in past years until today, we hear about kidnaping, rape and murder. 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This indicates the possibility of eventual human brain transplant to a roboticRead MoreA Critical Evaluation Between Technology And The Human Brain1467 Words   |  6 PagesArtificial Intelligence: A critical evaluation between Technology and the Human brain Humans are continuously trying to develop a technology that will give artificial intelligence to machines (Gupta, 2013). People have been comparing the human brain to different technologies such as computers and smart devices. Recent years have seen an explosion in mobile web use (Entertainment close-up, 2013). Most devices and apps are capable of completing multiple tasks such as; entertainment, communication,Read MoreWhat are Optical Illusions? Essay1082 Words   |  5 Pagesreality.† (Eifrig, 2014, n.p.). There are so many different types of optical illusions in which play with the brains of people. Optical illusions are normal because the majority of humans experience them. Humans’ vision tries its best to figure out what is happening to the picture, which then creates an image contradicting reality. Sometimes illusions can be entertaining because it fools the brain and one tries to figure out the image shown. Illusions cannot only be in a form of art but sometimes it happensRead MoreMusic, Memories, And The Brain Essay844 Words   |  4 Pagesas it does today, many researchers focus their work on understanding the effects of music on the brain. In the podcast entitled Music, Memories, and the Brain, Steve Mencher interviews Dr. Petr Janata to find out more about how music is associated with human memories. Janata works in the psychology department at the University of California, in Davis, California. Janata’s research suggests that humans unintentionally store and create a soundtrack to their memories. Throughout the podcast, Mencher

Anorexia Nervosa Is A Serious Eating Disorder That Affects...

â€Å"Anorexia nervosa is a serious eating disorder that affects women and men of all ages. It’s characterized by three key features: refusal to maintain a healthy body weight, an intense fear of gaining weight, a distorted body image† (Smith Segal, 2016). Individuals with this disorder do not have healthy eating habits, most often not eating at all. They will starve themselves, excessively exercise, eat very little, purge at random times, and/or throw up their food following their â€Å"meal†. Anorexia can arise from a multitude of reasons from biological to environmental factors, depending on the individual. Although, almost all of the people who acquire it share a common issue of having low self-esteem. Having anorexia affects your whole body. Normal bodily functions will stop and everything will start shutting down slowly. Norms are certain actions or ways of life that are considered to be â€Å"normal† and practiced by the majority of society; they a re basically unwritten â€Å"rules† of society. Those with anorexia are violating morals and norms by not eating, starving themselves, pretending to eat, throwing up after eating, dieting when not necessary/over-dieting, losing â€Å"too† much weight, being â€Å"too† skinny, constant un-satisfaction and/or obsession with self-body image, etc. All of these behaviors are considered unusual to most of society and are not practiced by average/healthy human beings who maintain their body weight and eating habits. I believe this type of deviance serves asShow MoreRelatedEating Disorders Are A Serious Issue People Face914 Words   |  4 PagesEating Disorders Eating disorders are a serious issue people face in our society. A study put on the National Comorbidity Survey Replication, Involved 9,282 individuals. 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Anorexia can be caused by a combination of social, interpersonal, and psychological factors that must be resolved through treatment. Anorexia is an extremely dangerous disorder th at results in death

Trends in Classroom Management Free Essays

Current Trends in Classroom Management Classroom DisciplineWong’s Pragmatic ClassroomKagan, Kyle, and Scott’s Win-Win DisciplineMorrish’s Real Discipline Strengths†¢Wong’s approach â€Å"pragmatic† where it is â€Å"built from practical ideas† pieced together from multiple sources (Charles, 2008, pg. 130). This theory does not fit with cookie cutter classrooms and can be modified to fit the teacher, content, or student group. We will write a custom essay sample on Trends in Classroom Management or any similar topic only for you Order Now †¢Encourages the idea that â€Å"discipline problems† will â€Å"largely disappear† when the classroom management is in check (Charles, 2008, pg. 0). †¢Ã¢â‚¬Å"Rules of behavior set limits† where they â€Å"create a work-oriented atmosphere† (Charles, 2008, pg. 133). Behavior issues are simply violations of procedure and have specific and logical consequences that were clearly laid out on the first day of school. †¢Ã¢â‚¬Å"Student needs† are strongly represented were the â€Å"primary goal† is to â€Å"help students develop long-term, self-managed responsibility. †¢Encourages a spirit of teamwork between the teacher and student where the end result is where â€Å"students manage themselves responsibly† (Charles, 2008, pg. 151). A precursor to Kagan’s win-win strategy because it â€Å"teaches students right from wrong,† high expectations of adult authority, â€Å"and encourages them to make choices about behavior that are sufficiently mature and experienced to do† (Charles, 2008, pg. 227). †¢Ã¢â‚¬Å"To acquire essential [behavioral norms] skills, they need supportive guidance from enlightened, caring teachers† where it does not put the teachers and students on the same plane; however, it does not completely separate them. Weaknesses†¢Requires intense planning and execution by the teacher to ensure that consistency of procedures is followed in order for this to succeed. If there needs to be a change in classroom management style in the middle of the school year, Wong gives little detail on how that should be handled. They focus heavily on the first day and first few weeks of school. †¢Sees disruptive behavior as â€Å"merely students’ ineffective attempts to meet certain unfulfilled needs† all the time (Charles, 2008, pg. 151). Where behavior issues could come from students not even trying at all. †¢Since the relationship needs to be based on the fact that the student and teacher must work together for the student to gain that responsibility, what happens when they do not gain that type of utlook? †¢This strategy may feel like an anarchy government where the students have little to no say in the classroom and their learning, where the teacher is the sole authority in the classroom. Advantages†¢States that â€Å"a well-managed classroom is task oriented and predictable† and it can be a â€Å"smoothly functioning learning environment† (Charles, 2008, pg. 132). †¢When students learn the win-win strategy, they learn life skills that can help with â€Å"developing self-management, responsibility, and other autono mous life skills† (Charles, 2008, pg. 151). Does not separate the teacher/student dynamic too much with authority and does not give the student too much power without clear expectation. Disadvantages†¢If a teacher does not the set the procedures and expectations in the classroom before the end of week two, research has shown that they will not have good classroom management †¢Procedures can seem daunting and intense and very little wiggle room for students. †¢This discipline type does not take preemptive strikes against disruptive behavior but rather â€Å"considers disruptive behavior to be a starting point† (Charles, 2008, pg. 152). This strategy may be easily confused with mistrust for their students and lowering one’s standard of expectation for the students just because of their age. Agree/Disagree†¢Solid expectations in an environment with crisp infrastructure is an idea that resonates with my strategy of teaching. †¢I do not agree with this particular strategy where it states that we should wait for students to misbehave so we can address the idea of responsibility or re-directing. I do not believe in setting up the students for failure and put my best effort forward for them to succeed on the first try, not wait for them to mess up to fix it. However, I do agree with the idea of encouraging autonomy from the students and stating that they are their bets advocates for their own education. †¢This strategy does expect high expectations from the students to follow the rules but they are not in a true in a democracy like the previous strategy. There are no unrealistic expectations of maturity level and one will expect a student to act their age. The students are not set up to fail, but have a firm teacher foundation. Resource Center: Charles, C. M. (2008). Builidng Classroom Discipline (9thth ed. ). Boston, MA: Pearson Education. Retrieved November 13, 2012 How to cite Trends in Classroom Management, Essay examples

Global Business Simulation Strategy

Question: What is the strategic management? Give a brief review ofGlobal Business Simulation Strategy. Answer: Executive Summary The study has provided an in-depth understanding on the importance of strategic management for the growth of a business. Global business simulation strategy helps to educate the marketing students for designing an effective strategy and policy to reach the business goal. In this particular report, the importance of three business level strategy has been pointed out. The three overarching terms are inseparably related to each other. Crystal Clear has been selected as the chosen company. This particular company primarily deals with digital camera. In order to expand their brand in the market different business strategies have been decided to follow. The organizational leadership style has also been pointed out here. At the end, some of the necessary recommendations have been provided for the betterment of Crystal Clear. Introduction: Global business simulation strategy game is a business simulation game based on which the management and marketing students can develop their global business skill. Started in the year 2008, this particular game primarily aimed to educate the management student regarding the various pathways of business strategies. Before the initiation of Glo-Bus business strategy game had been started first in the year 1990. The primary objective of business strategy game is to concentrate on the designing of production, marketing strategy, cash flow as well as finance and so many. However, the company that has been chosen is Crystal Clear occupying a predominant place among top global companies. At the very first stage, the main objective of the company was to acquire one of the largest market shares for digital camera. After establishing their brand, the company intended to shift to a new strategy. Providing a high quality product by maintaining competitive price was the second goal. Finally, the foremost and the supreme goal that Crystal Clear wanted to achieve was to become a threat for the competitor. Burst and Co Fantastic Digital is the main competitor of Crystal Clear. Therefore, this particular company intended to surpass the effective market strategy of Burst. The entire journey was not very smooth. We the members of Crystal Clear did numerous mistakes while making effective strategies for the business purpose. After more than six years, the business members of this particular organization came to understand their mistakes one by one. 1. Definition of three-strategy level Three-strategy level is constituted with three major factors that include corporate, business and finally functional. The primary objective of corporate strategy is to focus on what particular businesses an organization should start in or intends to start in. As per this particular direction, the organization likes to proceed. With the help of corporate strategy business organization likes to choose a selected industry based on which they intend to proceed or develop their business (Eden and Ackermann 2013). While establishing Crystal Clear we the business members wanted to apply corporate strategy in order to make sure what particular industry or sector would be suitable for us to conduct and control the entire process. With the help of business strategy, the business experts can understand the ways for an organization for competing each of its businesses. Finally functional business strategy helps to evaluate how to influence the functional level of various departments. For an exam ple, while maintaining an marketing organization the business experts should concentrate on customer service department and advertising department as well. More specifically, Crystal Clear in order to expand their business in market aims to concentrate for satisfying the needs and demands of the customers primarily (Evans, Stonehouse and Campbell 2012). In addition, the advertising department tried to enhance their promotional activities in order to reach the target customers. 2. How the three strategies are interrelated to each other Corporate strategy, business strategy and functional strategy are interrelated to each other. In order to make an effective functional strategy, the business organization has to plan a corporate strategy first (Vogel and Gttel 2013). With the help of corporate strategy, the company would be able to understand what particular sector the business exerts should focus to enhance their business. As per the business style and process, the departments have been selected. After the segregating various departments, the businesspersons like to focus on the functional level of various department (Grunig 2013). As per the goal of business strategy, the company would be able to know how a particular organization should compete in its various businesses. The company would fix their business strategy only when the business experts would be very much confirmed about the business goal. Therefore, the three consecutive strategies are inseparably related to each other. Without determining the corporate strategy, the functional strategy means nothing for a business organization. The same process goes for business strategy as well. 3. Identifying the business strategy of my company While determining the business strategy of Crystal Clear for spreading the product on market, we primarily concentrated on several factors that include purchases from suppliers, technology, operation, sales market, distribution and finally services (Swayne, Duncan and Ginter 2012). Digital camera was the chosen brand for this company. In order to create a demand in the market, we had concentrated on the business strategy to draw the attention of the customers (Hair et al. 2012). The materials that would be purchased from the suppliers should have a reliability and authenticity. With the amalgamation of quality product and advanced technology, the brand of Crystal Clear would be able to establish a new position in the sales market. If the brand can create a demand on market, it would be easier for the businessperson to distribute the product to the target areas. 4. Outline how my company used functional strategies to support the business level strategy In order to support the business level strategy, this particular organization has made an effective functional plan in order to influence the functional level of every department of Crystal Clear. As per the functional strategy, the marketing managers of this particular organization are allowed to make an effective market survey for acquiring knowledge about the competitors market strategy (Hill, Jones and Schilling 2014). As per the market survey report, it has been observed that brand value strategy has been maintained as an effective strategy of Burst and Co and Fantastic digital. In order to throw a challenge towards burst, Crystal Clear has decided to follow Cost leadership strategy. Reducing the product cost, the company has decided to draw the attention of customers. Therefore, this particular strategy can render a competitive advantage for the organization like crystal Clear by making a threat or its competitor. In addition, in order to get a satisfactory response from the su perior customers, the organization has concentrated on their promotional activities more effectively (Hitt, Ireland and Hoskisson 2012). By utilizing the popularity of media, the company would be able to draw the attention of a huge number of customers from different geographical boundaries. 5. What should be the role of CEO while taking a business decision As per the organizational culture, ethics, values and beliefs the management intends to follows participative leadership style at the workplace (Stead, and Stead 2013). The team members of each team have been treated with equal respect and dignity. Leaders or employers never tend to impose their decision on the employees. The workers get immense opportunities to share their point of views regarding the business goal (Kapferer 2012). As a result, the internal communication among the team members is very co-operative. CEO provides enough scope to share any point of view to the employees. As a result, before making an effective strategy, Crystal Clear likes to conduct a group discussion with the team members that helps the employers to take an effective decision at the right time (Lasserre 2012). The team members like to make an effective communication with each other. Employers allow the employees to share any personal problem at the workplace. By conducting an effective meeting at the weekend, the CEO of this organization like to conduct an effective interpersonal communication with every employee. As a result, workers do not have to face any difficulties to adjust with the work environment of Crystal Clear. 6. What should be the recommendation to increase the engagement of the students with the games in future In order to increase the business level as well as the strategy some of the recommendation can be provided for the better of the company like Crystal Clear. Before planning any market strategy, the organization should conduct an effective situational as well as environmental analysis. The situation analysis would help the organization to have an in-depth knowledge about the competitors rhythm of business (Rahm and Riha 2012). Moreover, Crystal Clear should emphasize on promotion more strongly in order to expand their business in the internal field. Currently, new media is one of the major pathways to reach the brand to the doorstep of international consumers. Therefore, with the help of social media, public forum, official websites the business experts would be able to collect a direct feedback from the target consumers. As per the response of the target consumers, the organization should plan an effective strategy for market. Conclusion: Instead of choosing three level strategies for the development of a business like Crystal Clear, organization should be specific regarding a particular business level strategy. For the company like crystal Clear, the business experts may follow functional strategy as their major pathway for business expansion. With the help of functional strategy, business organization would like to focus on every specific department. As a result, Crystal Clear would be able to spread their product widely. While maintaining the high quality product strategy, the company would have to focus on profit planning method as well. In order to compete the upcoming competitors, the organization should not take an immediate step in such a way that it can ultimately hampers the entire plan and progress of business. This particular study has focused to highlight the importance of strategic market planning for the expansion of a business organization like Crystal clear. Reference List: Eden, C. and Ackermann, F., 2013. Making strategy: The journey of strategic management. Sage. Evans, N., Stonehouse, G. and Campbell, D., 2012. Strategic management for travel and tourism. Taylor Francis. 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